Ebook Digital Marketing Strategy: An Integrated Approach to Online Marketing, by Simon Kingsnorth
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Digital Marketing Strategy: An Integrated Approach to Online Marketing, by Simon Kingsnorth
Ebook Digital Marketing Strategy: An Integrated Approach to Online Marketing, by Simon Kingsnorth
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Pressestimmen
"A well-structured and insightful guide to building an effective and practical digital strategy."--Daniel Rowles, CEO, Target Internet"A thorough and highly readable summary of everything marketers and business leaders need to know as they navigate our complex digital world. Kingsnorth pulls off the difficult task of balancing theoretical summary with both actionable steps and clarity in a vital book for marketers."--Jon Mowat, Managing Director, Hurricane Media"A strong resource that covers all of the key digital marketing disciplines and how to build them into a winning strategy. Essential reading for beginner and expert alike."--Matt Owen, Director, Oban International"An excellent all-in-one text for today's digital entrepreneur."--Jonathan Gabay, keynote speaker, lecturer, brand psychologist"The first edition of Simon Kingsnorth's Digital Marketing Strategy was a great resource for digital marketing students, and the update in terms of content, structure and case examples makes the second edition an essential read and key companion as they start their marketing careers."--Dr Emma Louise Slade, Lecturer in Marketing, University of Bristol
Über den Autor und weitere Mitwirkende
Bestselling author Simon Kingsnorth is a recognized digital leader and strategist, and is currently Global Head of Digital Marketing at Citi Private Bank. Highly experienced at leading teams in digital marketing, digital transformation and user experience, he is a regular keynote speaker and contributor to industry publications.
Produktinformation
Taschenbuch: 364 Seiten
Verlag: Kogan Page; Auflage: 2. (3. April 2019)
Sprache: Englisch
ISBN-10: 0749484225
ISBN-13: 978-0749484224
Größe und/oder Gewicht:
15,7 x 2 x 23,3 cm
Durchschnittliche Kundenbewertung:
Schreiben Sie die erste Bewertung
Amazon Bestseller-Rang:
Nr. 6.285 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
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